KingCamp brand strategy and fall 2010 releaseceremony , relationresultKingCamp2010 TSHOW released in autumn and winter , relationresult--KingCamp open family outdoor new era starting 2010March 2ndAutumn Festival and the new conference ,KingCamp open family outdoor new era starting ceremony & 2010autumn and WinterConference is held ceremoniously in Beijing Jiuhua Spa & Resort .
KingCamp leadership ,all the guests ,dozens of journalists ,200 dealersto attend .This second conference to use new image ,new strategy ,new platform ,new products four new chapters ,the wonderful show KingCamp ,the future of brand strategy ,website and in 2010 autumn and winter,in people memory carved out a new KingCamp brand mark .
relationresultFounded in 2002 ,the KingCamp brand in 8 years time to develop outdoor market ,promote the new concept of outdoor life ,continuous R & D design ,improve the sales channels mens canvas messenger bag,enhance brand image ,strengthen enterprise management ,enterprise culture and precipitation ,in the domestic and international outdoor brands ranked front .
On the meeting, company president Mr Xu Guoqing with remarkable foresight ,released ( happiness is so ) brand philosophy and in the coming 5 years of brand strategy,defined the KingCamp will around outdoor brand positioning development ,create advanced and unique brand image and value .
Thisisall ( happiness is so ) and KingCampforlife before the come down in one continuous line canvas bag as seen on tv,the KingCamp has consistently advocated the outdoor lifestyle to advance one step ahead .On 2010, KingCamp will focus on expanding channels and branding to ,to actively expand the sales channels to achieve global sales continued to grow at the same time ,further strengthen the brand visibility and reputation ,so that happiness is such wings ,into thousands of households ,with a unique brand of charm in the increasingly competitive domestic outdoor market competition under the circumstances to maintain a leading position .
Subsequently, Mr. Xu Guoqing in the background before the big screen input new website URL ( ) ,and press the Enter key ,new KingCamp electronic commerce website ..The site breaks through the existing B2C ,B2B e-commerce mode of development, construction and the broader consumer market is a bridge of communication ,and help more people to enjoy family outdoor fun ,enjoy the high quality shopping service .
It is worth mentioning that ,KingCamp is about to launch the tour pal dating assembly canvas tote as seen on tv,Qingli for outdoor enthusiasts to create a mutual understanding ,communication ,familiar platform ,let broad tour pal through free and romantic form to find the other half of life, early into the happy family harbor, this will more deeply and implement KingCamp outdoor lifestyle brand essence .
In addition ,in autumn and winter the release of KingCamp2010 ,with the magnificent lighting and music is on the move ,a strong international model team on-site interpretation of T stage show ,the conference climax .
It is understood ,KingCamp2010 year autumn and winter to garden of Eden as the theme ,inspired by the happiness is the way .Designer of brand positioning sentiment ,to the product, the traditional home elements into the design concept ,highlight the carefree days and pure happiness ,stress release and regression ,comfortable ,relaxed ,from sharing ,environmental protection and other aspects of helping people in trouble busy establishing perfect spiritual home .
The comfort is the designer of a detailed understanding of outdoor activity characteristics ,range ,intensity ,environment ,through careful design and special production technology made reliable outdoor equipment ,in response to a variety of outdoor environment ,so that consumers enjoy the comfortable outdoor experience ;is easy to simple style ,smooth lines ,compact cut to build overall sense of lightness ,volume weight function + + + fashion the perfect combination ,pay attention to the outdoor function at the same time ,the volume and the weight to a minimum ,and fashion fusion ,ensure that the human body during wearing light utility ;sharing is embodied in the design of a unified style ,meet the outdoor function demands at the same time, embodiment and different process detail design to highlight the personality and gay .
Using harmony but not Sameness to explain the most pure share road; implement the concept of environmental protection in brand of each link, in product design as far as possible the use of environmentally friendly ,biodegradable ,recyclable materials for the maintenance and protection of the human environment to do a contribution .
The KingCamp2010 annual brand strategy conference and in 2010 autumn and winterconference won the guests ,media ,dealers unanimously acclaim .The expert expresses ,KingCamp in the years of domestic and foreign products sales scale based on strong increased marketing efforts ;in the brand strategy and the implementation of bold breakthrough ,enhance all-round brand communication ,social influence ,and to create a new era of outdoor ,make KingCamp and outdoor sports industry opened the door to a new chapter .
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ReplyDeleteNice collection with great suggestions. Ureka IT
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